On Wednesday, October 15th, Naturally New York and Whole Foods Market​ (WFM) hosted a member-exclusive event at their Jersey City HQ. WFM local forager, John Lawson, moderated a panel discussion with Siggi Hilmarsson (Siggi’s Dairy), Anna Peck (Smash Foods), and Karl Franz Williams (Uncle Waithley’s Beverage Company). Over 100+ NNY members enjoyed light bites, drinks, and panoramic views of the Hudson River. Brands shared samples and left product behind for WFM category merchants to review post-event.