On Thursday, June 11th, we hosted The FreshPitch at FreshDirect HQ in the Bronx, bringing together emerging brands and industry leaders for an evening of pitching, sampling, and discovery.

Congratulations to Croots, winner of The FreshPitch! They'll receive a $60,000 valued prize package including a digital shelf listing and distribution on FreshDirect, waived slotting fees for selected SKUs, access to FreshDirect's data analysis through November 15, and marketing support.

Congratulations as well to our fellow finalists, Finger Foods Farm, GoodMood Kombucha, OOZ, Party Of, and Purple Drop, who pitched directly to the FreshDirect team for the chance to win. As well as our Brand Showcase participants  Chixa, Djablo Sauce, FROST Buttercream, MommaBear Organics, S'NOODS, WildBoard Snacks, and Zacao.

Thank you to the FreshDirect team for hosting us and for their support in making this event possible, including Katie Andrew (Director of Merchandising, Non Perishables), Loan Heilner (Director of Merchandising, Meat, Poultry, Seafood, and Deli), Claire Ko (Chief People Officer), and Angela Elia (eCommerce Merchandising & Retail Media Manager).

Thank you also to our judging panel for their time and expertise: Amber van den Deijssel (Grocery & Snacks Category Manager), Abby Wizel (Frozen Category Manager), Jullian Goncalves (Dairy Senior Category Manager), and Karla Goris(Household, Personal Care, Baby, & Pet Category Manager).