On Tuesday, September 22nd, Naturally New York and Fairway Market brought together eight emerging CPG brands to pitch their businesses to Fairway’s leadership and buyer panel for the chance to win a
$12,000 prize package, including a cash prize, retail placement, off-shelf display placement,
and marketing & distributor support.

Congratulations to our winner, Etelka, and runner-up, Gritzy! And a big congratulations to all of our finalists: Bagelverse, Kala Italian Food, SVRY Nutrition, Ample Hydration, Mucha Macha, and Bellycious.