The Next Fairway Find 2026

On Wednesday, March 19th Naturally New York and Fairway Market gathered 10 brands to pitch in front of a panel of Fairway Judges for the chance to win a $12,000 prize package, including a cash prize and store placement! Congrats to our winner Cotto and our runner-up Keya’s Snacks! As well as all of our brand finalists: Caltein, Chixa, Casa Virgin, Nomie, The Protein Ice Cream, Rooted Broth, Simply Nova & Smala Sauce.